Oris Wholesale

Oris Wholesale — The Independent Swiss Brand Dealers Underrate

Oris is one of the very few Swiss brands left that isn’t owned by a group. No Swatch, no Richemont, no LVMH. It has been in Hölstein since 1904, and it makes only mechanical watches. That independence is a selling point at the counter more often than you’d think: plenty of buyers specifically don’t want another Swatch Group logo on the caseback, and Oris gives them a Swiss automatic with a story that isn’t a marketing department’s invention.

For a dealer, the bigger point is price position. Oris sits between Tissot and TAG Heuer. Retail on the Aquis Date runs roughly $2,100–$2,600 depending on strap and version. That’s above the “first Swiss watch” crowd and below the Omega/Tudor tier, which is exactly where a lot of serious-but-sensible buyers end up.

Aquis: The Watch That Pays the Rent

If you stock Oris, you’re stocking Aquis. It’s a proper 300m diver — screw-in crown, unidirectional bezel, sapphire, display back — and it’s been the centre of the Oris catalogue since it launched in 2011. The 43.5mm Aquis Date (case 7730) is the current volume model. Blue on bracelet sells fastest, black is the steady long-tail seller, and green has caught up with blue among buyers under 40.

The older 43mm generation (case 7653) is worth knowing too. It uses a 26mm integrated strap fitting and wears shorter lug-to-lug than the newer case. We use it as a value tier: same Calibre 733, same 300m rating, a little cheaper. Customers comparing the two often go for the 43 once they try it on.

Then there are the variants that make the Aquis line interesting. The Relief swaps the ceramic insert for brushed steel with raised numerals — tougher, more of a tool. The Cherry Relief is the rare red-dial one. The Bracenet edition has a dial made from recycled fishing nets, which is an easy story to tell and a true one. The PVD black version suits buyers who want a blacked-out watch.

Chronoris, TT1, Williams: The Supporting Cast

The Chronoris Date is a 39mm cushion-case reissue of Oris’ 1970 sports watch, with an inner timing ring set by a second crown. It’s the one to show customers who find modern sports watches too big. The TT1 line covers motorsport buyers — the Engine Date with its skeleton dial for car people, the Day Date as a simpler, cheaper option. The Williams Day Date comes from Oris’ long Formula 1 partnership with Williams and is one of the most affordable Oris automatics you can stock.

Movement Talk: Calibre 733 and 735

Most of what we carry runs Oris Calibre 733 (date) or 735 (day-date). These use Sellita SW 200-1 and SW 220-1 bases with Oris’ own finishing and the red rotor. Enthusiasts sometimes bring up the Sellita base. Our answer: it’s reliable and cheap to service, and any watchmaker can work on it. For a retail customer, that matters more than in-house bragging rights. Oris does make in-house Calibre 400 watches, but at a price level well above what these references sell for.

How Oris Fits a Dealer’s Case

Oris works best as the middle step in a Swiss line-up. Put an Aquis between a Tissot Seastar and a TAG Aquaracer and you’ve covered three price points with one type of watch. Oris margins are moderate. Sell-through on the core Aquis references is steady rather than hyped. That’s a good thing in 2026, with speculative brands cooling and buyers going back to watches they actually plan to wear.

Oris Wholesale Supplier — B2B Terms, MOQ & Sourcing

No MOQ and no tiered pricing — one Aquis or a full case, same dealer price. Most dealers start with the core Aquis Date 43.5 bracelets (blue 4135, black 4134, green 4157), check box, papers and serials on arrival, then add Relief, Chronoris or TT1 pieces once they know their market.

Everything we sell is genuine Oris with box and papers. Some references in our stock are recent-past production. Oris rotates dial and strap codes often, but the core case and movement don’t change much. We list the exact reference on every product page, so you know what you’re ordering down to the strap code. Register to see dealer pricing, or send a reference list for a quote on bulk or mixed-brand orders.