Aquis Date 01 733 7730 4135-07 4 24 64EB 43.5mm

Same blue-dial Aquis Date 43.5 as the bracelet model, fitted to Oris’ black rubber strap instead. Ref 01 733 7730 4135-07 4 24 64EB is the version we’d point summer and coastal stores toward. Customers actually take this one in the water.

The rubber strap takes a couple of hundred dollars off retail compared with the 05PEB bracelet (market reference is around $2,100–$2,300). That makes it an easier first Swiss automatic for a lot of buyers. The black strap also tones down the blue a little. Older customers who find an all-blue watch too loud tend to pick this one. The strap is the integrated Aquis type with a textured underside, so it doesn’t look like an aftermarket afterthought, and it keeps the watch light.

Under the dial you get the usual 43.5mm Aquis package: Calibre 733 automatic (SW 200-1 base, 38-hour reserve), 300m water resistance, screw-in crown, ceramic bezel insert, and an exhibition caseback. The sunburst blue dial with applied indices is the same as on the bracelet piece.

Worth knowing for upsell: a customer who buys this on rubber often comes back for a bracelet version later. Carry both references and that second sale stays with you.