Aquis Date 01 733 7730 4135-07 4 24 65EB 43.5mm

Ref 01 733 7730 4135-07 4 24 65EB is the blue Aquis Date 43.5 on a matching blue rubber strap. The 65EB strap code is what separates it from the black-strapped 64EB. It’s a small difference on paper and a real one at the counter.

Blue on blue is the boldest Aquis look. It suits younger buyers and anyone buying a watch for holidays and the beach. Put it next to the black-strap 64EB and customers usually decide in seconds which one is theirs. If your clientele skews under 35 or coastal, lead with this one.

Specs don’t change: 43.5mm steel case, blue ceramic bezel insert, sunburst blue dial, Oris Calibre 733 automatic with 38 hours of reserve, 300m water resistance, sapphire crystal, display back. Market reference is around $2,100–$2,300.

Margin-wise it behaves exactly like the other rubber versions. You stock it for choice. Strap colour is a surprisingly common reason a customer walks out without buying.