PRX 40mm T137.410.11.421.00

On paper the Tissot PRX (Ref. T137.410.11.421.00) reads simple — swiss quartz (eta f06.115) with eol indicator, red dial — and the $415–$450 retail band is exactly where it competes. This model from the highly popular PRX collection embodies a blend of retro charm and contemporary engineering, making it a sensible slot in any wholesale inventory. Its integrated case and bracelet design, combined with a striking red dial, offers a sophisticated yet sporty aesthetic that appeals to a broad demographic of watch enthusiasts and casual wearers alike.

This Tissot PRX model is poised for strong sales due to its significant market demand, fueled by its iconic design and accessible price point within the luxury segment. The PRX series has garnered critical acclaim and strong consumer interest since its reintroduction, becoming a staple for those seeking a stylish, versatile, and reliable Swiss watch. Its ability to transition seamlessly from casual to formal settings makes it an ideal choice for customers looking for a single, high-quality timepiece for all occasions.

Key specifications include a robust 40mm 316L stainless steel case, housing a dependable Swiss Quartz movement with an End-of-Life (EOL) indicator for practical battery management. The vivid red dial is protected by a scratch-resistant sapphire crystal, ensuring lasting clarity. With a water resistance of 100 meters (10 bar), this watch is suitable for various activities. The integrated stainless steel bracelet features a quick-release system for easy customization and is secured by a butterfly clasp with push-buttons, providing both comfort and security.